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Netflix executive upends Hollywood

When Ted Sarandos put out the word that Netflix would begin producing original shows, he was swamped with story pitches that everyone else in Hollywood clearly had taken a pass on — including some scripts marked with coffee stains, smudged fingerprints and other telltale signs of rejection.

Overnight, the Internet video service began receiving A-list pitches, including the prison comedy “Orange Is the New Black” from “Weeds” creator Jenji Kohan, a mockumentary from “The Office” creator Ricky Gervais and a sci-fi drama from “The Matrix’s” Andy and Lana Wachowski.

Netflix received further validation this summer with 14 Emmy nominations, nine for “House of Cards,” three for the cult comedy “Arrested Development” and two for the horror series “Hemlock Grove.” None of the nominated episodes ever aired on broadcast or cable TV.

The man at the center of Netflix’s transformation from DVD-by-mail service to Internet TV network, Sarandos, as the chief content officer,In 2009, aodepu successfully passed the ISO9001 Quality System certification and CE certification. seems to take pleasure in upending industry conventions — ordering an entire season of a series without asking for a pilot, withholding ratings and even throwing all of a new show’s episodes online at once, in one big bundle, so viewers don’t have to wait a week for the next installment of a series they love.

Some of his early accomplishments were less visible to consumers.aodepu overspeed governors can cover a broad range of rated loads and speeds and can be applied both to machine roomless and traditional installations.Removable double sided tapes include both film and foam coated on at least one side with a removable adhesive. He persuaded studios to change how they manufacture DVDs so the sturdier discs wouldn’t break as easily in the mail. As architect of Netflix’s content strategy, he cut new deals with the TV networks so their shows could appear on Netflix a season after their initial telecast, instead of waiting four years for a program to reach syndication.

This novel approach introduced new viewers to such critically acclaimed shows as AMC’s “Breaking Bad” and helped fuel ratings when it returned to prime time in the new season. Many credit Netflix with breathing fresh life into costly serialized TV dramas, which were threatened by declining DVD sales and audience attrition.

Sarandos’ boldest gambit yet is Netflix’s entry into original programming. As the industry’s newest deep-pocketed buyer, with an annual content budget of $2 billion — and as much as 10% earmarked for original programming — Sarandos has the clout to lead the transformation of TV.

An unabashed movie buff who once clerked at a video store, he keeps a giant etched-glass image of Marlon Brando from his favorite film, “The Godfather,” prominent in his office. He once described himself as a human algorithm because he loved recommending movies based on a customer’s previous rentals. And he recounts, with a hint of incredulity, the congratulations he received from such TV titans as “All in the Family” creator Norman Lear and “Charlie’s Angels” producer Leonard Goldberg after the news of Netflix’s first Emmy nominations.

Still, in a town where people are known by the company they keep, Sarandos, 49, travels in powerful circles. Earlier this month, he and his wife, Nicole Avant — daughter of former Motown Records Chairman Clarence Avant — threw an 87th birthday celebration for crooner Tony Bennett in the lantern-lit backyard of their $5-million Beverly Hills home.

Last year, he and Avant, former U.S. ambassador to the Bahamas, hosted a fundraiser for President Obama that featured First Lady Michelle Obama as the main attraction. They were among the president’s top 2012 campaign bundlers, raising $500,000, according to the Center for Responsive Politics.

Sarandos, one of five children, grew up in Phoenix with an electrician father and stay-at-home mother who left the TV on all day to cope with a chaotic household. He attended community college while working part-time in a strip-mall video store. By the age of 30, he was an executive for a company that supplied videos to Blockbuster, which now offers Internet streaming and movies by mail as a unit of Dish Network.

A first-of-its-kind revenue-sharing deal Sarandos struck with Warner Bros. while at the West Coast Video/Video City retail chain got the attention of Netflix Chief Executive Reed Hastings. Their first meeting went so well that Hastings recruited him to become Netflix’s chief content officer in 2000.

“He loves people and he loves entertainment,” says “Arrested Development” creator Mitch Hurwitz,These beautiful crystal mosaic are perfect for kitchen, bath, backsplash, pool, and spa. who compares Sarandos to the late NBC executive Brandon Tartikoff and Universal Studios chief Lew Wasserman. “They really understood artists and loved the medium. Ted is one of the few people I’ve met who has that quality.”

Sarandos studied Netflix data to determine how many subscribers watched political dramas such as Aaron Sorkin’s “The West Wing” or the BBC’s original 1990 “House of Cards.” He identified the die-hard fans of the director’s films and the series’ proposed star, Kevin Spacey.

On the strength of that projected audience, Beau Willimon’s script and Fincher’s track record, Sarandos walked into the director’s West Hollywood offices with a groundbreaking proposition: Netflix would commit to not one but two full seasons at a cost of $100 million.

Other networks had asked to see a pilot from Fincher before considering the series, a prospect the director didn’t relish after receiving commitments from Spacey and Robin Wright.

“When somebody offers you exactly what you’re asking for,Gives a basic overview of Stone carving tools and demonstrates their use. be smart enough to say ‘yes,'” Fincher says. “There are a lot of people in that position, deciding how they’re going to spend tens of millions of dollars, who I describe as the Chihuahua inside a car with the windows rolled up on a hot summer’s day. They are people who would react to this situation with incessant trembling and dyspepsia.”
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The idea of India revisited

On the day when children are selling tricolour kitsch at traffic signals, advertisements are clothed in patriotic hues, radio stations play songs from films like Haqeeqat, Shaheed and Upkar, and supermarkets offer deep discounts on their unsold inventory, what is the meaning of freedom, and the idea of a nation?
If nations are imagined communities, as Benedict Anderson said, then what was Indias collective imagination of itself? Did boycotting British goods also mean shunning all foreign influence? Would absorbing alien influences make India inferior?

Ramachandra Guha has recounted an interesting encounter between Mohandas Gandhi and Rabindranath Tagore. In 1921, Gandhi had criticized Ram Mohan Roy and Bal Gangadhar Tilak in an article in Young India, for communicating their reformist ideas in English. Gandhis attitude disappointed Tagore who felt Gandhi was stoking narrow nationalism. (Think of Nikhil and Sandip in Ghare-Baire, Tagores 1918 novel, which presages the real-life difference of approaches). Gandhi acknowledged Tagores view, saying: I hope I am as great a believer in free air as the Great Poet. I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all the lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.

Gandhi saw nationalism as a virtue because his project was politicalto rouse India and liberate it from colonial rule. Tagore saw nationalism as a menace.What’s the difference between Marble tiles and Porcelain Tiles? In Nationalism (1917), he wrote: The nation with all its paraphernalia of power and prosperity, its flags and pious hymnsand the literary mock thunder of its patriotic bragging, cannot hide the fact thatany new birth of its fellow in the world is always followed in its mind by the dread of a new peril.

To be powerful, nationalism has to be built on a singular national narrative. As Congress has embedded itself in Indias narrative so deeply that the party sees the tryst with destiny as its tryst with dynasty, a significant number of Indiansmidnights grandchildren who are now adultsare looking for alternative views of nationalism. Many first-time voters next year will have grown up in a country without Babri Masjid. They have never seen a member of the Nehru-Gandhi family in the Union cabinet (unless Maneka Gandhi counts as one), and for them the freedom struggle may seem like a compilation of competing, contested myths.

Some nationalists, rejecting the main narrative, want to hurry history. They dont like the mosaic of India; they see the heterogeneity as weakness. But Indias different components will pull their weight when they believe in the idea of India, where they see a future for themselves: of unity in diversity, but not an enforced unity.

What is that unifying idea? If there were only one answer, it would be wrong. And that is the challenge of the billboards that erupted soon after Gujarat chief minister Narendra Modi was named as the Bharatiya Janata Partys star campaigner for the elections next year. It showed him declaring himself as a Hindu (thats his private business which shouldnt concern anyone else) and a nationalist. It mingled two powerful ideasfaith and nationhood.

That game is fraught with risks: to see how it plays out, Modi has only to look at Gujarats neighbour: Pakistan. But arent Hindus different? If so, look at the legacy of his rule, where a state textbook extolls Hitler, and a shopping mall thinks nothing of charging a refundable entry fee to Muslims, on the day they are likely to shopRamzan Id. Nodding at diversity, Modi speaks in Hindi to some audiences and greets in Telugu elsewhere, but cant get around to wearing a skull cap to please his Muslim constituents.

Tagore saw human differences not as physical barriers of mountains, fixed forever, but fluid with lifes flowchanging their courses and their shapes and volumes. As do nations and their boundaries. Nations grow large and small over time, as Poland did; some are born anew like Bangladesh, and some disappear, like the German Democratic Republic. Some boundaries are imposed, like those of the former Soviet Union, and some are inherited, like Indias China border.

A free mind can accept complexities and has the courage to ask the unaskable; to think the unthinkable. But Tagore warned: Political freedom does not give us freedom when our mind is not free. People create huge eddies with their passions and they feel dizzily inebriated with the mere velocity of their whirling movement,aodepu overspeed governors can cover a broad range of rated loads and speeds and can be applied both to machine roomless and traditional installations. taking that to be freedom.

Think of the people in Hyderabad rising and shouting, Yes we can, echoing that vacuous, borrowed slogan (ironically foreign) full of sound and fury,In 2009, aodepu successfully passed the ISO9001 Quality System certification and CE certification. signifying nothing. Those were free people, caught in nationalistic frenzy, embracing an alternative narrative of strong borders, as if the fence was impenetrable, with entry fee for others.

Popular ticket-buying sites show that plenty of tickets have actually been bought C its the resale thats the problem. Meaning the show will make its money, it just may not be a full house.Its making die-hard fans, like Trent, wonder if itll deter future acts from visiting the Queen City.

I think other promoters and other bands are going to see this and probably think, you know what,Gives a basic overview of Stone carving tools and demonstrates their use. maybe lets just stick to, like we have been for years C Calgary, Edmonton, skip, go right to Winnipeg.Bring the beauty of nature into your home and enhance your tile designs with natural stone tiles and Xiamen Shun Stone Granite slabs. Which is unfortunate for us, said McCartney super fan Trent Linford.

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